Internet superstars

Unlike the real world, where your actual expertise and experience matters,  on the internet  any one can become a "superstar  or expert" in a particular subject.

If an individual is able to create a lot of hype,  especially on social networking websites and manipulate the media , he is considered an expert .  However some people are fooled all the time,  all people can be fooled for some time, but some people cannot be fooled all the time.

Information on the internet and search results can be easily manipulated. The search results are basically data packets,  1's and 0's which can be  interchanged by software or a hacker.